Fry Day is a food truck brand known for its loaded fry combinations, wings, and specialty drinks, with a social media presence that blends food content with family-focused skits featuring the owner and his young son. Through Seatify, I worked with the team to capture a series of short-form social media videos for their platforms. Seatify provided the initial skit concepts and shot requests, and I handled the on-site production, including cinematography, photography, and additional b-roll of the food and environment.

Because the content was designed for platforms like Instagram and TikTok, all footage was captured vertically and produced in a fast-paced shooting environment. I also created shot lists in advance to keep the shoot organized and collaborated with the team on new ideas that often developed on the spot during filming.

Role: Videographer, Photographer
Format:TikTok, Instagram

Fry Day Food Truck - Branded Content

Wendy Bautista – Lifestyle Creator Content 

This creator-focused social media account centers around lifestyle, motherhood, and family content, primarily through short-form video and vlog-style storytelling. The audience is drawn to the creator’s authentic personality and relatable family-focused content.

I played a key role in developing and scaling the account from its early stages to over 64K followers and 4+ million total likes, with multiple videos reaching millions of views and consistent engagement across posts.

My responsibilities include developing content ideas, producing short-form videos from concept to final edit, and managing the overall content strategy for the page. This includes writing on-screen captions, selecting music, editing, hashtag research, and analyzing performance data to guide creative direction.

The result is a strong, community-driven platform with consistent engagement and average views ranging between 20K–40K per post.

Role: Producer
Platforms: TikTok, Instagram